The 3% Pledge.
We're inviting global retailers to allocate three percent of shelf space to innovative Made in Africa food and beauty brands.
Sign the pledgeA category bet that pays back.
Global appetite for African flavors, ingredients, and beauty rituals is at an all-time high — and growing fastest among Gen Z and millennial shoppers.
Made in Africa brands offer authentic, founder-led storytelling that breaks through crowded shelves and drives basket spend.
Through Sprouts Manufacturing, we're building the production capacity to fulfill volume commitments at retail-grade reliability.
A three-step partnership.
Sign the pledge
Commit, in principle, to allocating 3% of relevant category shelf space to vetted Made in Africa innovative brands.
We connect you to brands
Get curated introductions to Seed to Shelf graduates that match your category, format, and price points.
Co-create the launch
We support packaging tweaks, demos, listing paperwork, and in-store activations so the launch performs.
The retailers backing African shelf space.
Approved signatories appear here. New retailers join every cohort cycle — a sample of partners we are in active conversation with is shown in dimmed type below.
Sign the 3% Pledge.
The pledge is non-binding in legal terms but firm in intent. By signing, you are signaling commitment and unlocking concierge support to actually deliver on it.